Satire Is the Only Honest Way Left to Tell the Truth.
Why satire gets under the door when straight talk gets deleted. A creative director on fiction as the last honest delivery system for the truth.
Read →Your Content Isn't Bad. It's Just Invisible.
Good content dies without a lane and a hook. A creative director on why quality alone gets ignored online, and what actually makes people stop and read.
Read →Fast Is Not the Enemy of Good. Bad Is.
Speed does not ruin creative work. Low standards do. A copywriter on the two disciplines of shipping fast and revising slow, and knowing which one the job needs.
Read →Most Brand Voices Sound Like a Legal Team Wrote Them
Why so much brand copy sounds identical and dead, and how to give a brand a voice with an actual pulse, from a copywriter who's done it for the brands in your fridge.
Read →I Grew Thousands of Followers Posting About Pizza. Here's What It Taught Me About LinkedIn.
The pizza experiment that grew my LinkedIn audience, and the four lessons about content that actually work, from a copywriter who tested them in public.
Read →Why I Publish Books Under a Fake Doctor's Name
I put out fourteen books as Dr. Sham Acumen, a doctor who does not exist. The pen name isn't a disguise. It's the most honest filing system I've ever built.
Read →AI Writes Confident Garbage. Taste Is the Only Thing That Saves You.
Will AI replace writers? Wrong question. The real one is whether you built the taste to steer it, and the horror novel I wrote about what happens when nobody does.
Read →Can You Actually Write a Book in 24 Hours With AI? I Did It 14 Times.
The honest answer to whether AI can write a book in a day, from someone who published fourteen of them. What's real, what's garbage, and what nobody selling the course will tell you.
Read →I've Been Writing the Same Novel for Thirteen Years
The strange, slow craft of writing one novel for thirteen years. How Willful began as a book called Oxygen, why it changed everything but its nerve, and why fiction that reads like a memoir is the hardest kind to write.
Read →Most Self-Help Is a Scam. Here's the Version That Works.
Why the self-help industry needs you to stay a little broken, and the profane, honest books I wrote to short-circuit it.
Read →Personality Tests Are a Comfortable Lie
Why we love being told who we are, why the label is a cage, and the satire novel I wrote about it, Gripped.
Read →ADHD Isn't a Productivity Problem. It's a Different Operating System.
Most ADHD advice tries to fix you with someone else's brain. Here's the reframe that actually helped, and the book I wrote about it, ADHD ROCKS.
Read →I Took a Cold Plunge Every Day for 385 Days. Then I Stopped on Purpose.
The true story behind Cold Feat. What 385 straight days of cold plunges did to a midlife crisis, and why quitting on purpose was the whole point.
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